- What are you going to sell on your website in order to generate an income? I sell banner adverts, business directory listings, advertorials, newsletter banners (what you would call a sponsored post)
- Services rate card. You NEED one, you need to update this all the time. Many of you work in Canva, so have a look at their media pack samples and generate a services rate card from there
- Figure out your brand and don’t deviate from it. The more you stick within your brand guidelines set-out, the more recognisable you will be to the public
- Working with others. I cannot say this enough. You need to connect with other people in your target industry. This not only includes bloggers but PR agencies as well. I worked with a PR agency for 6 years before they would pay me a cent but now a lot of my income is through them
- Patience, you need to have it. Yes in my first month of ParentingHub.co.za I earned R10 000 but I worked my butt off prior to the launch in order to earn it
- Numbers… not only do you have to have the numbers on your website at a nice level but you have to have your contacts at a nice level as well.
- The odds… further to my point above. If you have 4000 people on your potential clients list but only 5 people have signed up for some sort of advertising… that tells you that you need to have the numbers and be connecting with these brands on a regular basis
- Keeping the connection open. Timing is not always right for brands to work with you. They have budgets, targets to reach before more advertising budget is opened for your brand. But keeping your brand connected by checking in or following up
- Work work work and when you are tired work some more! I will be frank with you. When I started ParentingHub.co.za, I used to work every single day and night. I used to put my kids to bed with a laptop and sit by them while I worked. I would socialise in my home and I would sit outside and work while I chatted with them. I would work while watching tv, you name it, I worked my ass off and it paid off. Now I am not saying kill yourself, however this was just what I needed to do in order to make sure that things were a success. I had one chance at making it work and I knew this.
I am the owner of ParentingHub.co.za – an online resource for parents. I have been working in the industry full time for 10 years. I love what I do and look forward to helping you grow your blog.